employer brand

15 Marketing Techniques to Build a Strong Employer Brand

People Ops, Strategy, Talent Acquisition & Attraction / ,
15 marketing techniques to build a strong employer brand

Today’s job market is ultra-competitive. Just look around. Every day, thousands of hours of content is uploaded to the internet, trashing bad bosses and negative work experiences. Small businesses with bad work environments and nonexistent-to-poor employer reputations are small and getting smaller. The winners in this market are businesses with a strong employer brand. A […]

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Create a Great Job Description Without a Template

Hiring, Strategy / , , , ,
how to create great job descriptions

Yes, You Need a Job Description Whenever there’s a need to increase your output, execute faster, replace lost KSAs (knowledge, skills, and Abilities), or delegate key business functions, there is a set of core requirements captured in a job description. Those requirements form the basis for what comes next, which is generally to hire someone as soon

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