Strategy

15 Marketing Techniques to Build a Strong Employer Brand

15 marketing techniques to build a strong employer brand

Today’s job market is ultra-competitive. Just look around. Every day, thousands of hours of content is uploaded to the internet, trashing bad bosses and negative work experiences. Small businesses with bad work environments and nonexistent-to-poor employer reputations are small and getting smaller. The winners in this market are businesses with a strong employer brand. A

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How Do I Create an Employee Handbook?

Employee Handbook Image

The Value of An Employee Handbook It won’t take very many difficult questions from employees until you start thinking about getting all your policies and employee answers documented for the team. Constantly answering the same questions reduces the perception that your business knows what it’s doing. That’s when an employee handbook becomes a valuable tool.

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10 Remote Employee Engagement Ideas for Introverts

A Seismic Shift to Remote and Flexible Work and Its Challenges for Different Personality Types The shift to remote and flexible work has been a huge change for many employees. Rather than slow down after the world opened up after the pandemic, this work trend has only advanced. According to LinkedIn’s Global Talent Trends Report, remote

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Do I Have a Corporate Culture Problem?

corporate culture in abstract

What Is Our Culture, Really? Culture is one of the most important and biggest success factors for businesses today. It influences business strategy and performance components, such as effective talent acquisition, employee retention and wellbeing, and collaborative workplace relationships.  People may choose your company because of its culture, but it could also be the reason

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Killing HR Silos: Time to To Build the People Function in Public

killing HR Silos buidling the people function in public

Gone are the days of willful internal isolation, in which a company could tout it’s structure as a kind of secret sauce. Business conditions evolve quickly, and without much notice. With teams becoming more distributed, more virtual, more critical of their employers, and more vocal on social media platforms, operating Human Resources in a silo

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Create a Great Job Description Without a Template

how to create great job descriptions

Yes, You Need a Job Description Whenever there’s a need to increase your output, execute faster, replace lost KSAs (knowledge, skills, and Abilities), or delegate key business functions, there is a set of core requirements captured in a job description. Those requirements form the basis for what comes next, which is generally to hire someone as soon

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